Business Evolution Score

Business Evolution Workspace

Everything related to your Business Evolution Score is available here, including your assessment, personalised reports, recommendations and future progress.

Step 1 of 11 Contact Details

Step 1

Start with your verified email

We send a quick PIN before the assessment starts. This protects the tool from spam and makes sure your report goes to the right person.

Step 2

Before we begin

Over the next 10 minutes, you'll answer 63 practical questions covering the seven areas that have the greatest impact on business health.

There are no right or wrong answers. The more honest your responses, the more valuable your personalised report will be.

Grab a coffee, take your time and answer each question based on how your business operates today – not where you would like it to be.

Let's discover where your business stands.

Step 3

Tell us about your business

A few profile details help benchmark the assessment against the shape of your business.

Business

Business Model

Leadership

Growth

Risk

Challenges

Step 4

Customers & Revenue

9 focused questions

Lead Conversion We have a reliable way of turning enquiries into paying customers.

To what extent is this true for your business?

Sales Process We follow a consistent process when selling to potential customers.

To what extent is this true for your business?

Sales Pipeline Management We know which sales opportunities are most likely to become customers.

To what extent is this true for your business?

Revenue Predictability We can reasonably predict how much revenue the business is likely to generate over the next few months.

To what extent is this true for your business?

Customer Retention Existing customers regularly buy from us again or continue using our services.

To what extent is this true for your business?

Customer Satisfaction We know whether our customers are happy with our products or services.

To what extent is this true for your business?

Pricing Confidence We are confident that our prices reflect the value we provide.

To what extent is this true for your business?

Revenue Diversification Our income comes from a variety of customers, products or services.

To what extent is this true for your business?

Customer Concentration Losing our largest customer would not seriously threaten the business.

To what extent is this true for your business?

Step 5

Marketing & Demand

9 focused questions

Brand Visibility People can easily find and recognise our business.

To what extent is this true for your business?

Lead Generation We have a reliable way of attracting potential new customers.

To what extent is this true for your business?

Referral Generation We regularly receive referrals from customers or business contacts.

To what extent is this true for your business?

Digital Presence Our online presence helps potential customers learn about our business.

To what extent is this true for your business?

Content Marketing We regularly share useful information that attracts potential customers.

To what extent is this true for your business?

Audience Understanding We clearly understand who our ideal customers are and what they need.

To what extent is this true for your business?

Marketing Consistency We market our business consistently throughout the year.

To what extent is this true for your business?

Marketing Measurement We know which marketing activities bring us the best results.

To what extent is this true for your business?

Lead Source Diversity We generate new customers from more than one source.

To what extent is this true for your business?

Step 6

Finance & Cashflow

9 focused questions

Cashflow Visibility We know how much money is available in the business right now.

To what extent is this true for your business?

Cashflow Forecasting We know what money is expected to come in and go out over the next few months.

To what extent is this true for your business?

Profitability Tracking We regularly check whether the business is making enough profit.

To what extent is this true for your business?

Expense Control We regularly review costs and avoid unnecessary spending.

To what extent is this true for your business?

Budgeting We have a simple plan for how money should be spent in the business.

To what extent is this true for your business?

Financial Reporting We review basic financial reports regularly enough to understand how the business is doing.

To what extent is this true for your business?

Working Capital Management We manage the timing of money coming in and payments going out.

To what extent is this true for your business?

KPI Measurement We regularly track the most important numbers in the business.

To what extent is this true for your business?

Financial Planning We use financial information to make better decisions about growth, hiring and spending.

To what extent is this true for your business?

Step 7

Delivery & Operations

9 focused questions

Process Documentation The important tasks in our business are written down so others can follow them.

To what extent is this true for your business?

Process Consistency We follow consistent ways of working when delivering products or services.

To what extent is this true for your business?

Operational Efficiency We complete our work efficiently without unnecessary delays or rework.

To what extent is this true for your business?

Quality Control We regularly check that work meets the expected standard before it reaches customers.

To what extent is this true for your business?

Capacity Planning We know when the business is reaching its workload limits.

To what extent is this true for your business?

Project Management We keep track of important jobs, projects or customer work until completion.

To what extent is this true for your business?

Technology Utilisation We use technology and tools that help us work more effectively.

To what extent is this true for your business?

Process Ownership People understand who is responsible for key tasks and outcomes.

To what extent is this true for your business?

Continuous Improvement We regularly look for ways to improve how the business operates.

To what extent is this true for your business?

Step 8

Team & Leadership

9 focused questions

Role Clarity People understand what is expected of them in their role.

To what extent is this true for your business?

Accountability People take responsibility for their work and commitments.

To what extent is this true for your business?

Delegation The owner or leadership team can successfully delegate important work to others.

To what extent is this true for your business?

Team Capability The team has the skills needed to perform their roles effectively.

To what extent is this true for your business?

Recruitment We can attract and hire suitable people when needed.

To what extent is this true for your business?

Performance Management We regularly discuss performance and expectations with team members.

To what extent is this true for your business?

Communication Important information is shared effectively across the business.

To what extent is this true for your business?

Leadership Development We are developing future leaders within the business.

To what extent is this true for your business?

Decision Making Important decisions are made effectively and in a timely manner.

To what extent is this true for your business?

Step 9

Strategy & Growth

9 focused questions

Vision Clarity We have a clear picture of where we want the business to be in the future.

To what extent is this true for your business?

Goal Setting We have clear goals that guide our efforts and priorities.

To what extent is this true for your business?

Strategic Planning We have a practical plan for achieving our business goals.

To what extent is this true for your business?

Priority Management We focus on the most important activities instead of constantly reacting to problems.

To what extent is this true for your business?

Competitive Positioning We understand what makes our business different from competitors.

To what extent is this true for your business?

Growth Planning We have a clear approach for growing revenue and customers.

To what extent is this true for your business?

Opportunity Evaluation We carefully evaluate new opportunities before investing time or money.

To what extent is this true for your business?

Innovation We regularly look for better ways to serve customers and improve the business.

To what extent is this true for your business?

Market Awareness We stay informed about changes in our industry and market.

To what extent is this true for your business?

Step 10

Resilience & Risk

9 focused questions

Founder Dependence The business could continue operating effectively if the owner was absent for a month.

To what extent is this true for your business?

Key Person Risk The business would continue operating effectively if an important employee or team member left.

To what extent is this true for your business?

Customer Concentration Risk Losing our largest customer would not seriously threaten the business.

To what extent is this true for your business?

Supplier Concentration Risk The business is not overly dependent on a single supplier or service provider.

To what extent is this true for your business?

Business Continuity We have a plan for keeping the business running during major disruptions.

To what extent is this true for your business?

Knowledge Documentation Important business knowledge is documented and accessible to others.

To what extent is this true for your business?

Risk Awareness We regularly identify and discuss risks that could affect the business.

To what extent is this true for your business?

Compliance Management We keep up to date with the registrations, tax, payroll and legal requirements that apply to our business.

To what extent is this true for your business?

Succession Readiness The business could continue successfully if the owner or current leader stepped away.

To what extent is this true for your business?

Calculating your results

Scoring the pillars and preparing your private report.